Development plans

In the coming periods, the Śnieżka Group is to continue its current course for strategic objectives, both in the context of product development and geographical directions. It will still be essential to maintain and increase market shares in key markets both in Central and Eastern European countries and in non-European areas. Śnieżka intends to achieve this goal by strengthening its brands among consumers and professional customers.

The Śnieżka Group still recognizes risks arising from the instability of the geopolitical situation in the region and on the markets in which it conducts its operations – these risks are subject to scrutiny and tracking on an on-going basis.

The Śnieżka Group consistently follows the previously chosen path of brand and product development. The changes carried out in the field of digital transformation and the construction of a modern Logistics Centre enable better response to the challenges of the dynamically changing market and new trends. Due to digitalization and changes in the customer purchasing process, the Śnieżka Group strives to address the needs of its customers more comprehensively and faster, using consistently implemented key changes and investments.

As far as the development of the Śnieżka Group is concerned, it will also be crucial to constantly monitor consumer sentiments and attitudes, analyse the macroeconomic situation and the condition of the sector of paint, wood care and protection agents as well as other products on key markets for the Group.  Consequently, it will be possible to foresee changes in consumer attitudes and to accommodate the offer to the changing competitive conditions in individual countries. The flexibility of the business is also a challenge, which allows to quickly and effectively adapt to the volatile reality.

The company is conducting development activities in the field of ESG, which are intended to allow it to maintain the EcoVadis gold medal in 2024.

On the Polish market, the Śnieżka Group is to continue to develop its presence in the two largest sales channels:

  • On the independent market
  • On the market of DIY stores

Starting to offer products and services to a selected group of smaller customers in the independent market channel will allow us to provide a broader offer and reach the end customer, i.e. contracting companies, investors and final consumers, with a more comprehensive product range.

As for the DIY supermarket channel, the Group notices and addresses consumer trends, adapting the offer and living up to the expectations of its customers.

The Śnieżka Group is to further actively develop its product offer on the Hungarian market in the following two sales channels:

  • On the independent market
  • On the market of DIY stores and on other retail chains

The Company – by building the presence of brands and products – will continue its strategy of active development of cooperation with stores it serves directly and with distributors conducting wholesale activities.

The Hungarian market features trends similar to those in Poland regarding consumer behaviour and their approach to shopping, especially among customers of DIY construction stores. The Śnieżka Group plans to actively address these observations and on-going changes, both at the level of the product offer and in the context of changing customer purchasing preferences and methods of searching for information about products.

Still, a significant factor that may have an impact on the strategic plans of the Group is the geopolitical situation in Eastern Europe. The Śnieżka Group is to undertake specific activities associated with the development of the product portfolio and the presence of brands in the minds of Ukraine’s end consumers.

Recognizing the potential and development of specific product categories, the Group plans product implementations in both the independent and modern channels.

Owing to recognizing the potential and selecting the most profitable export directions, the Śnieżka Group will actively win customers from markets other than those mentioned above. Śnieżka assumes addressing this potential with a strictly defined product portfolio selected to live up to consumers’ needs in specific markets in liaison with partners representing the highest operational capabilities and potential in a given market.