Key development directions

The Śnieżka Group consistently implements a long-term development strategy consisting in concentration of operations in selected countries of Central and Eastern Europe and building a leading position in the decorative paint segment in selected markets.

The goals supporting the implementation of the strategy of the Group and FFiL Śnieżka SA for 2024 and subsequent years are as follows:

In the coming periods, the Śnieżka Group intends to continue its consistent approach to creating strong brands and building market share by focusing on its main markets. In Poland, the Group aims at further strengthening its position in the category of decorative paints and agents for wood protection and decoration, as one of the leading producers in its business lines.

The Śnieżka Group plans to develop its product portfolio in Hungary and continue to implement an approach based on active optimization, both in relation to the current product portfolio and through new implementations.

In Ukraine, the Group focuses on maintaining business continuity and adapting the scale of production to changing market needs during the war, with a concentrated approach to the development of selected products and categories.

As part of further building the presence and position of the Capital Group’s brands in export countries, Śnieżka is to develop actively its presence in selected, carefully selected geographical directions that will represent the highest potential for the Group.

In the coming periods in Poland, the Śnieżka Group intends to offer direct cooperation and purchase of a variety of decorative paints and wood protection products to commercial and service companies serving contractors and B2C customers, which constitute a single sales point with a local reach. By the end of 2023, the Śnieżka Group offered the possibility of purchasing the above-mentioned products to a group of B2B customers running wholesale activities, in subsequent periods this option will also be available to a limited group of retail outlets that work directly with end customers.

The Śnieżka Group, recognizing the potential in the development of the Foveo-Tech brand in the business line of insulation systems, is to offer selected customers the opportunity to liaise on the basis of the store-in-store concept, providing business partners with specific support both at the retail point of sale and know-how.

Further active work in the ESG area

In 2024, we will continue to implement Śnieżka’s Sustainable Development Strategy 2023+, which will be subject to review and update.

The 2024 continued ESG goals include: those related to SLL financing (which Śnieżka obtained in 2023):

Development of products featuring a low environmental impact

Transformation towards green energy

Reduction of GHG emissions

The remaining objectives are described in item 10.2.3.

In 2024, the Company is to go on with activities to prepare it to comply with the requirements of the (CSRD - Corporate Sustainability Reporting Directive), including developing readiness for reporting in accordance with new reporting standards (ESRS - European Sustainability Reporting Standards).

The stages planned for 2024 include: a full double materiality assessment, defining carbon footprint reduction objectives and developing an ESG risk management system.

  • strong, reliable brands that initiate and conduct a dialogue with the consumer,
  • effective, i.e. efficient and agile distribution channels,
  • knowledge about the consumer who is in the centre of the Group’s attention and effective actions focused on the end customer,
  • product innovations in line with trends,
  • understanding the strategy and expectations of business partners and defining a common path to the end customer,
  • optimization of the product portfolio in individual range groups tailored to the potential of individual markets,
  • efficient service for business customers thanks to care for completeness and delivery time.