Key development directions

In the coming periods, the Śnieżka Group intends to continue its consistent approach to creating strong brands and building market share by focusing on its main markets. In Poland, the Group aims at further strengthening its position in the category of decorative paints and agents for wood protection and decoration, as one of the leading producers in its business lines.

The Śnieżka Group plans to develop its product portfolio in Hungary and continue to implement an approach based on active optimization, both in relation to the current product portfolio and through new implementations.

In Ukraine, the Group focuses on maintaining business continuity and adapting the scale of production to changing market needs during the war, with a concentrated approach to the development of selected products and categories.

As part of further building the presence and position of the Capital Group’s brands in export countries, Śnieżka is to develop actively its presence in selected, carefully selected geographical directions that will represent the highest potential for the Group.

In the coming periods in Poland, the Śnieżka Group intends to offer direct cooperation and purchase of a variety of decorative paints and wood protection products to commercial and service companies serving contractors and B2C customers, which constitute a single sales point with a local reach. By the end of 2023, the Śnieżka Group offered the possibility of purchasing the above-mentioned products to a group of B2B customers running wholesale activities, in subsequent periods this option will also be available to a limited group of retail outlets that work directly with end customers.

The Śnieżka Group, recognizing the potential in the development of the Foveo-Tech brand in the business line of insulation systems, is to offer selected customers the opportunity to liaise on the basis of the store-in-store concept, providing business partners with specific support both at the retail point of sale and know-how.